Last Tuesday, Dum Dum Girls released their first full-length, I Will Be, and I’ve been playing it ever since. They’ve got a touch of a lo-fi sound with fuzzy vocals and guitars, along with lazy-sounding surf-style beats and lyrics about love and longing that must be intentionally naïve — a combination that seems to be enjoying a new flowering in the past couple of years as some kind of sub-sub-genre, which already has lesser blogs grumbling the way they do whenever two or more bands are doing the same thing.

But enough talk. Here, take a moment to listen to the mercilessly catchy single that preceded (and is included on) the album.
Dum Dum Girls — “Jail La La”
I both love and hate songs like this; I’m trying to listen to the whole album but I keep coming back to this one track. It’s not fair to take advantage of my complete lack of musical willpower like this, not when there’s a groovy, unlikely cover of Sonny & Cher’s “Baby Don’t Go” waiting for me at the end of the album!
But that’s not to say the rest of the album is weak. Once past that track, I found “Rest of Our Lives,” a low-tempo little tune that exudes loss and nostalgia. This is immediately followed by its total opposite, “Yours Alone,” a song of cliché puppy love with a chorus that erupts with fuzzy naïve bliss. And there’s the title track, “I Will Be,” which is impressive for its success in sounding exactly like some lo-fi 1960s girl group anthem.
I Will Be was released on March 30th, so go over to Sub Pop Records and pick it up now if this sounds good to you.
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